Health Promotion Is Necessary For Improving The Health Of...

1. Introduction i. The World Health Organization (2016), defines health promotion as the process of enabling individuals to increase control over, and to improve their health. Health promotion focuses on helping clients improve health and quality of life by addressing and preventing causes of illness, and not just on treatment and cure. ii. Also, according to the Center for Disease Prevention and Control (2015), health risk behaviors have been identified to cause much of the illness, suffering, and early death related to chronic diseases. iii. Therefore, how can health care professionals including nurse practitioners (NPs) implement health promoting intervention in patient population with hypertension to engage in health-promoting behaviors in order to improve their health and mitigate diseases associated with high blood pressure. A. Identify the theory i. The theory for this paper is Pender’s health promotion theory. B. Briefly state reasons for selecting the theory i. Health promotion interventions are necessary for improving the health of patients, especially hypertensive clients. Nurses practitioners fulfill a crucial role in empowering patients, through patient education and collaboration with other health care providers, to engage in health-promoting behaviors in order to maintain a healthy lifestyle and minimize the development or progression of disease. ii. Accordingly, the reason for selecting this theory is to enhance my knowledge of Pender’s HealthShow MoreRelatedCreating A Program Outcome For Baccalaureate Program1069 Words   |  5 Pages Creating a Program Outcome for Baccalaureate Program Introduction: The mission for a Baccalaureate program provides leadership to improve health care and advance the discipline through nursing education, scholarship, and services. Baccalaureate program provides nurses with an innovative education grounded in nursing and related science, humanities, and leadership. According to the American Association of Colleges of Nursing (2008), students in the Baccalaureate Nursing Program are better in inter-professionalRead MoreHealth Promotion in Nursing Care Essays1015 Words   |  5 PagesHealth Promotion in Nursing Care Margaret Brzoza Lauer Grand Canyon University: NRS 429v October 16, 2011 Health Promotion in Nursing Care The three levels of health promotion and prevention are primary, secondary, and tertiary prevention education. Primary health care promotion focuses on making individuals, families, and communities aware of health related issues and provides education on alternatives for a healthy lifestyle. Secondary health care promotion provides the screening necessaryRead MoreHealth And Person Centred Care996 Words   |  4 Pagesessay will discuss Health and Person Centred-Care, what it is, and how in adult nursing field it is relevant and promoted and put in action. Through the factors such as lay health belief, health, health promotion person centred care. These influence of lay health belief of people’s attitudes and values that will be encounter in the field of practise. An aspect of care is the lay believes of people. Naidoo. J, Wills. J. (2009) Lay concept of heath is the obvious views of health which are passed fromRead MoreHealth Promotion And Disease Prevention1000 Words   |  4 Pagesâ€Å"Health promotion is an attempt to improve the health status of an individual or community, and is concerned with the prevention of disease, though this is not its only purpose, as health is not merely the absence of disease† ( Maben, Clark, 1995, p. 1163). Health promotion is commonly used term in health care world, and in current society the promotion of health has greater significance, especially with the rise in consumerism. Health promotion is a vital concept for nursing, symbolizing notionsRead MoreThe Registered Nurse Safe Staffing Act System Essay1457 Words   |  6 Pagesnursing practice has different policies governing the procedures, and that promotes health and wellbeing of the patients as well as creating a conducive environment for n urses and the people they interact with in delivery of their services such as medical therapists, technicians, among others (Blegen et al., 2007). These policies ensure that there is a smooth running of the activities for the nurses as well as the patients. There exists a broad array of policies, but in this paper, the registered nurseRead MoreThe EBP Change Project1294 Words   |  6 Pagespromoting health promotion behaviors. Currently, there is no diabetes education program or policy that’s in place targeting patients with prediabetes at the EBP change project site. Therefore, it is the project manager goal that the EBP change project site will begin to implement a diabetes education program focusing on the prediabetic patient population. A policy that is currently being implemented on a national level regarding type 2 diabetes prevention is being spear headed by Patient ProtectionRead MoreExploring the Role of Canadian Clinical Nurse Specialists1279 Words   |  5 PagesEXPLORING THE ROLE OF CLINICAL NURSE SPECIALIST The Canadian health system is a growing and evolving field. According to the varying health needs of the Canadian community the health system is also improving. The health system involves theatre specialist, occupational therapist, respiratory therapist, speech and language therapist, paramedic, etc. When compared to the earlier days there is an increasing need for meeting the health needs but there is a decrease in the number of physicians. HenceRead MoreImplementing A New Business At Abc Medical Center1546 Words   |  7 Pagesconception, pricing, promotion, and distribution of goods, ideas, and services† (Berkowitz, 2006, p.4). In health care facilities this means developing a product or service to address health issues; establishing a price individuals and insurance companies are willing to pay; knowing what place is convenient for both the patient and the provider to give and receive treatment. Lastly, promotion of the product or service to ensure patients know what is av ailable to address the health needs of the generalRead MoreEssay On Competitor Analysis Plan813 Words   |  4 Pagessaid to be created when a business earns revenue or a return on capital that exceeds expenses or the cost of capital. In health care industry, patient satisfaction is one of the simplest; least complicated but often overlooked aspects of practicing good customer service skills (Walker, Mullins, 2014). Thus, health care should be provided with the same regard to optimizing patients’ experiences as business workers do for customers of other marketing areas (Value Creation, n.d.). This paper will outlineRead MoreHealth Promotion and Research1278 Words   |  6 Pages11428738 Health Promotion and Research Annual Assignment – Part B. NU1S01 Health Promotion and Research. Naidoo and Wills (2009) identified five approaches to health promotion, these are medical, behavioural change, empowerment, educational and social policy. Each of the above approaches are important, relevant ways for a nurse to promote good health and healthy living for service users in their care. However, this assignment chooses to focus on three of the five approaches in particular, the Medical

The Ordinary Men of the Holocaust - 1075 Words

The average person’s understanding of the Holocaust is the persecution and mass murder of Jews by the Nazi’s, most are unaware that the people behind the atrocities of the Holocaust came from all over Europe and a wide variety of backgrounds. Art Spiegelman’s Maus: a Survivor’s Tale, Christopher Browning’s Ordinary Men: Reserve Battalion 101 and the Final Solution, and Jan Gross’s Neighbors: The Destruction of the Jewish Community in Jedbwabne, Poland, all provides a different perspective on how ordinary people felt about their experiences in the Holocaust both perpetrators and victims. Art Spiegelman’s Maus: a Survivor’s Tale is particularly unique in that it is a graphic novel, not typically a genre used for writing about the horrors†¦show more content†¦The Jews were the enemy, and many men justified this by dehumanizing the Jews and distancing themselves psychologically which enabled the continued killing. Each of these novels takes on a different perspective of the Holocaust. The common theme among each is that it was ordinary human beings who did extraordinary things during the Holocaust. The average perception is that the perpetrators of the Holocaust were inherently evil, monstrous and immoral people, they must have been to commit such heinous acts? This is not the case. It was ordinary Europeans who for varying reasons including, wartime brutalization and lack of a collective identity carried out much of the Nazi’s Final Solution. Bibliography Art Spiegelman. Maus: a Survivor sTale. New York: Pantheon Books, 1986. Christopher R. Browning. Ordinary Men: Reserve Police Battalion 101 and the Final Solution in Poland. New York: Harper Collins, 1992. Jan T. Gross. Neighbors: The Destruction of the Jewish Community in Jedwabne, Poland. New Jersey: Princeton University Press, 2001. -------------------------------------------- [ 1 ]. Art Spiegelman, Maus: a Survivor sTale, (New York: Pantheon Books, 1986) 66. [ 2 ]. Approximatly 1500 Jedwabne Jews were rounded up and killed on July 10.1941. They were rounded up and into a barn which was set on fire. Only 12 Jews survived. Jan T. Gross, Neighbors: The Destruction of the JewishShow MoreRelatedOrdinary Men Essay935 Words   |  4 Pages Browning’s â€Å"Ordinary Men† chronicles the rise and fall of the Reserve Police Battalion 101. The battalion was one of several units that took part in the Final Solution to the Jewish Question while in Poland. The men of Reserve Police Battalion 101, and other units were comprised of ordinary men, from ordinary backgrounds living under the Third Reich. Browning’s premise for the book is very unique, instead of focusing on number of victims, it examines the mindset of how ordinary men, became cold-heartedRead MoreOrdinary Men Book Review Essay976 Words   |  4 PagesOrdinary Men Christopher Browning describes how the Reserve Police Battalion 101, like the rest of German society, was immersed in a flood of racist and anti-Semitic propaganda. Browning describes how the Order Police provided indoctrination both in basic training and as an ongoing practice within each unit. Many of the members were not prepared for the killing of Jews. The author examines the reasons some of the police members did not shoot. The physiological effect of isolation, rejection, andRead MoreThe Nazi Party s Inner Circle Essay1538 Words   |  7 PagesHow can ordinary people come to commit atrocities against defenceless victims? Hitler was an evil man, or at least was prepared to employ evil actions to achieve his goals. There is very little in literature to suggest anything contrary to this opinion. Most literature suggests that while Hitler had some level of power over Himmler and the rest of the Nazi Party’s inner circle, they were also well aware of the extent and implications of their actions. Despite this, the atrocities of the HolocaustRead MoreChristopher Browning s Ordinary Men1241 Words   |  5 PagesChristopher Browning is an American historian whose research mainly focuses on Nazi Germany and the Holocaust. Browning has been teaching about this specific field for thirty years, since 1974. He has published many different notable books in regards to Nazi Germany and the events that occurred during the time of the Holocaust. Some of the books written by Browning are, Remembering Survival: Inside a Nazi Slave Labor Camp (2010), The Final Solution and the German Foreign Office (1978), and NaziRead MoreOrdinary Men By Christopher Browning965 Words   |  4 PagesIn the novel Ordinary Men by Christopher Browning there contains a thesis in which the novel is centered around. This thesis is the theory that these ordinary people could commit these atrocities in the Holocaust because of the pressure from their peers and country that were participating in these appalling acts of violence and massacres of innocent people. The basis of this novel relies on the need to show that these men were not necessarily physically forced to commit these heinous acts, but thatRead MoreHitler s Willing Executioners And Christopher Browning s Book Ordinary Men1101 Words   |  5 Pagesargue the opposing views of Daniel Goldhagen s book Hitler s Willing Executioners and Christopher Browning s book ordinary Men. These books deal with the question of whether or not the average German soldiers and civilians were responsible for the holocaust. My research paper argues in favor of Goldhagen s book, the average German was responsible for the participation of he holocaust. At the end of world war ll the Jewish community and the the rest of the world were crying for justice because ofRead MoreDiscovery Of The Nazi Death Camps940 Words   |  4 Pagesbrought to question how civilized humans could participate in the atrocity of what is now known as the Holocaust. Although from the beginning, it was clear Nazi’s belie ved Jews and other races were inferior to the Aryan race, the idea of genocide was not their original intent. How then were German soldiers able to exterminate Jews without question? Christopher Browning in his book Ordinary Men dives into the human psyche to try and recreate the possibilities in which the German soldier were ableRead MoreThe Expectations Of Morality And Actions972 Words   |  4 PagesConnor McAdoo HIST-111-B Olin 22 April 2017 Word Count: 918 Ordinary Men Essay As a society, we have certain expectations concerning morality and actions. When an individual’s behavior coincides with our societies’ expectations then they are deemed as ordinary because they are not an outlier. Though when the situation changes for individuals so do their actions and after an amount of time their new actions and behaviors become the norm. Even when the behavior fundamentally conflicts with theirRead More Ordinary Germans and the Holocaust Essay example1713 Words   |  7 PagesOrdinary Germans and the Holocaust Synopsis – Hitler’s Willing Executioners is a work that may change our understanding of the Holocaust and of Germany during the Nazi period. Daniel Goldhagen has revisited a question that history has come to treat as settled, and his researches have led him to the inescapable conclusion that none of the established answers holds true. Drawing on materials either unexplored or neglected by previous scholars, Goldhagen presents new evidence to show that many beliefsRead MoreAnalysis Of Christopher R. Brownings Ordinary Men1315 Words   |  6 PagesChristopher R. Browning’s book, Ordinary Men, is a microhistory of the Holocaust that focuses in on the Reserve Police Battalion 101. The books main purpose is to persuade the reader how ordinary middle-aged men could become the professional killers leading to horrible massacres. In the preface to his book, Browning makes the following comment about the men of the Reserve Police Battalion 101, â€Å"Never before had I e ncountered the issue of choice so dramatically framed by the course of events† (Browning

Gateway Of The United States - 937 Words

Gateway to be Americanize America is the number one country that people from all around the world want to come in order to have a better life. To be able to enter the United States legally, the country requires a Visa for entering and be able to stay in the period of time. However there are some people that happen to enter the country illegally without the visa. According to the Migration Policy institute, in 2012 there are 11.4 undocumented immigrants in the US. and 4.1 million undocumented immigrants who brought children who were under 16 to the country with them. Unfortunately, the children who come to America illegally at such a young age do not know about their status in the country. They embrace America as their own country and they are familiar with the US. more than the countries that they were born in. Moreover young undocumented immigrants who grow up in America more likely to eager to push themselves to be nearly as American. Education is what makes them move to the middle class, to be Americanized . Although, the road for young undocumented immigrants had been impossible to reach, but the government has been introduced the policy that makes young undocumented students’ lives more reality which are â€Å"DACA and DREAMS Act†. DACA and DREAM act are the policies that have good benefits to young undocumented immigrants, however, there are downsides to this two policies that could harm immigrants who live in America illegally. In America, there might be 1.8 million out ofShow MoreRelatedGateway Inc. Essay1061 Words   |  5 PagesGateway Inc. Gateway, Inc., founded in 1985, started with two people working out of an Iowa farmhouse. With a keep it personal, make it simple philosophy Gateway, Inc. has grown rapidly since it went public 8 years after the company started. Today, Gateway is a 7.5 billion Fortune 250 company that has 19,000 people on its payroll and prides itself on building lifelong relationships with its customers.4 The company operates sales and technical support centers on four continents and has manufacturingRead MoreEssay on Gateway Vs Dell985 Words   |  4 PagesGateway was founded in 1985 in an Iowa farmhouse and has grown into one of Americas best-known brands. Gateway is the third-largest PC Company in the U.S. Gateway started out in 1991 when it introduced its distinctive cow-spotted boxes. In December 1993, it became part of the Fortune 500 and started to trade NASDAQ, a t$15.00 per share, prior to moving to the New York Stock Exchange in 1997. In March 2004, the company acquired eMachines, a PC maker, for $235 million. This took Gateway from aRead MoreThe Pipeline Of Canadian Columbia1682 Words   |  7 PagesCanada’s oil sand, an unconventional energy which is produces in Alberta. Rocky Mountains separates British Columbia and Alberta directly. For a long time, Two provinces get along with each other peaceful and happily. Until a project called â€Å"Northern Gateway pipeline† intrudes into people’s field of vision. The pipeline plans to start from Alberta, end up to a tanker port in Kitimat, on the northern coast of British Columbia. The main task of the pipeline project is to proceed an exportation of Alberta’sRead MoreBenefits Of Multilingualism752 Words   |  4 PagesMultilingualism â€Å"Making the United States a more multilingual society would carry with it untold benefits† oaks Ursula 20 April 2010. Multilingualism is in debate amongst people even in the modern times. Multilingualism is beneficial for people to learn and use. Some might say that multilingualism might be a waste of time. On the other hand, what is believed is that multilingualism is the supreme thing to do. Multilingualism is excellent as; languages are a gateway to the global community, encouragesRead MoreShould Marijuana Be Legalized?1615 Words   |  7 PagesGrowing up, everyone has been taught that Drugs are bad. As kids, we nodded and promised not to be influenced by drugs; however, many people in society today are drug users or addicts. If legalized, marijuana would benefit the United States in terms of health, economy, and social reparations. Marijuana restriction laws may have a huge effect on underage usage. There has been similar evidence from the regulation of tobacco and alcohol. The correlation of smoking and drinking limits with the loweredRead MoreShould Marijuana Be Legalized?1384 Words   |  6 Pagesstatus are slowly shifting across America. What was once viewed as a dangerous gateway drug is slowly being legalized across the nation for medicinal and recreational purposes. Alcohol is often used as a comparator to marijuana for good reason. Banning alcohol was attempted before and it was not successful. Marijuana is currently progressing through a similar phase alcohol went through during the Prohibition Era. Four states, including Washington, Oregon, Colorado, and Alaska, now allow the use of recreationalRead MoreThe Death Of The United States Essay1332 Words   |  6 PagesWhy would the residents of the United States vote to allow a killer to legally roam the streets? Why would the people of this great natio n allow another poison to be offered to the general public? The past of the U.S. has not served it well in deciding the fate of the future of its generations. There are already two killers running rampant on the streets of this great nation. Tobacco and alcohol kill millions of people each year. They destroy the lives of families by spreading cancer, alcoholismRead MoreGateway Effect of Marijuana Essay1405 Words   |  6 PagesMarijuana has been used by people over many centuries for medical uses. It is a natural pain killer used today as a recreational drug by people all over the world. According to Noel Merino in, â€Å"Introduction to Gateway Drugs: Opposing Viewpoints†, â€Å"a drug is something other than food intended to affect the structure or function of the body†. Marijuana is a very controversial drug and has been outlawed in many countries for its affect on the function of the body. â€Å"Effects may involve hallucinationsRead MoreAnalyzing The Contro versy Behind The Northern Gateway Pipeline1257 Words   |  6 PagesFinal Exam Essay One Analyzing the Controversy behind the Northern Gateway Pipeline Proposed in the mid-2000’s, the Enbridge Northern Gateway Pipeline would send crude oil from just outside of Edmonton, Alberta to ports in Kitimat, British Columbia. From there it would be loaded onto tankers and shipped to countries in Asia. The Energy East Pipeline was proposed in 2013 and would send the oil towards New Brunswick and possibly Quebec. While theoretically this seems like an ideal way to quicklyRead MoreShould Marijuana Be Legalized?1475 Words   |  6 PagesMARIJUANA HAS BEEN REGULATED SUCCESSFULLY BY STATE AND FOREIGN GOVERNMENTS There are many places where we can find marijuana successfully legalized, both by individual states here in the United States and by Federal governments abroad. I’ll start by introducing an example here in the U.S.: Colorado. On November 6, 2012, the citizens of Colorado voted in favor of Amendment 64 which allowed for the personal use and regulation of Marijuana (Ferner, 2014). Through this legislation came the Colorado

An Article On The World Anti Doping Agency - 1242 Words

On June 9th, 2016, an article written by ESPN Senior Writer, Darren Rovell, was published on ESPN.com regarding Maria Sharapova’s two-year suspension over a positive doping test result (Rovell, 2016). Maria Sharapova, the highest-paid female athlete today, announced in March 2016 that she tested positive for taking meldonium, a banned substance that was recently added to the World Anti-Doping Agency’s (WADA) prohibited substance list. Initially, the International Tennis Federation (ITF) suspended Sharapova for two years but after an appeal to the Court of Arbitration for Sport (CAS) by the Sharapova team, the Russian tennis star’s suspension was reduced to 15 months and she can return to competition in April 2017. Meldonium is a heart drug that is available for purchase over the counter in Russia. This drug is believed to help the body produce energy in a more efficient manner. Sharapova was unintentionally committing a doping violation, which is the ethical issu e in this situation. She had been taking meldonium since 2006 to help her manage multiple health problems. Sharapova however, was not the only athlete that tested positive for meldonium. There were around 172 athletes in total, 40 whom were Russian that also failed a drug test for taking meldonium. This affected Russia’s attendance in the Rio Olympic Games as a number of athletes were banned from participating in the Games for their meldonium intake. Sharapova’s ethical orientation affects her behaviour and theShow MoreRelatedThe Ethics of Steroid Use in the Olympics Essay examples904 Words   |  4 Pagescompetitive athletes to be charged for doping, however, were swimmers in 1860s Amsterdam. Doping of all kinds, from caffeine to cocaine to anabolics quickly spread to other sports (â€Å"Anabolic Steroids, a Brief History†). Artificial testosterone was first synthesized in 1935 and was intended as a hormone replacement for patients who were not able to produce enough testosterone. The first documented incidence of steroid abuse in sports was at the 1954 World Weightlifting Championships. The SovietsRead MoreEssay On Reproductive Technologies867 Words   |  4 Pages Scientists are looking at ways to possibly increase the number of live births in the U.S let alone around the world. CRISPR (Clustered Regularly Interspaced Short Palindromic Repeat) is a gene editing project that scientists are finding ways to genetically modify the genes in a human embryo. The embryo would be days old at the time of modification. Saqib Shah, states in the article â€Å"Gene-edited human embryos are offering new insights into the earliest stages of development, and could reduce theRead MoreEssay on Testosterone in Sports1720 Words   |  7 Pagesathletes have turned to steroids and testosterone boosters to excel performance. Substance users have been labeled cheaters because they have an unfair advantage. Does having a naturally high testosterone level give an athlete a fair advantage? The article I chose, â€Å"Time to re-evaluate gender segregation in athletics?† by Bennett Foddy and Julian Savelescu, aims to address that very question. Men and women are segregated in athletics to foster an even playing field. Billy Jean-King aside, nobodyRead MoreThe Legalization Of Steroids Should Be Beneficial For The World Of Sport1226 Words   |  5 Pagesperspective for the legalization of steroids believes in benefits. The article â€Å"Performance-Enhancing Drugs Should Be Legalized.† by Stephen Wang focuses on the idea that performance-enhancing drugs being legalized would be beneficial for the world of sport. There are conflicts with regulating drugs because of the design of substances in sport. There are solutions on how doping may be medically supervised. There is the idea that doping to win is a necessity. There will be difficulty in catching dopersRead MorePerformance Enhancing Drugs Should Not Be Legalized1129 Words   |  5 Pagesreason why Jones was guilty is because of the use of performance enhancing drugs since 1999. More and more famous athletes prove to have used banned drugs to enhance their perform ance. At the same time, the role that the anti-doping agency is more and more important in the world wide games, such as Olympic Game, Tour de France. Nowadays, whether the performance enhancing drugs (PEDs) should be legalized has sparked a heated debate. However, the use of PEDs is morally wrong and it should be bannedRead MoreThe Use Of Anabolic Steroids And How Athletes Are Cheating1482 Words   |  6 PagesThe athletic sports world has drastically evolved since the beginning of the creation of sports. Athletes are becoming bigger, faster and stronger. The competitive edge has started to increase and guys are looking for ways to enhance their performances. Many turn to repetitive practices and healthier diets, while some turn to protein powder. No matter the method the average athlete is trying their best to propel his or her efforts past previous marks. Most stick to natural remedies, but there areRead MoreThe Legacy Of Lance Armstrong1456 Words   |  6 Pagescycling, his st rongest event as well as his favorite. This was also the year that, the U.S. Olympic development team invited him to train with them in Colorado Springs, Colorado. The following summer, he qualified for the 1990 junior world team and placed eleventh in the World Championship Road Race, with the best time of any American since 1976 In addition he became the U.S. national amateur champion winning two major races, the First Union Grand Prix and the Thrift Drug Classic† (Bio. 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Although in today’s world of sports all these aspects are pushed to the side with the discovery of performance enhancing drugs or steroids. Steroids work by allowing the body to produce artificial proteins, which as long as athletes work out, leads to increased muscle sizeRead MoreShould Steroids Be Legal?913 Words   |  4 PagesOver the course of history, there have been a plethora of performance-enhancing substances and other types of drugs that have swept their way through the sports world. Many athletes have been caught in the act of using these kinds of drugs, and others have been ‘lucky’ enough to get o ff with little to no punishment. Steroids have taken over sports by storm, specifically baseball, where they seem to be used the most. However, they are also assumed to be used in football, basketball, hockey, cycling

A Woman Made a Yemeni Future Free Essays

A woman made a Yemeni future The Republic of Yemen is one of the poorest countries in Arab world. Recently, Yemeni politic was rule by plain dictatorship for a long term. The economy is poor and corruptions were rampant in Yemen. We will write a custom essay sample on A Woman Made a Yemeni Future or any similar topic only for you Order Now Hence the Yemeni people made a decision to stand up to establish a democratic government. The Yemen uprising was up on January 2011 in Sana’a University which is in Yemen’s capital. The leader of the protests was Tawakel Karman from Yemen. This essay will explain who Tawakel Karman is and why her accomplishments were recognized to the Nobel Peace Prize committee. Tawakel Karman is one of the greatest political activists in the world. She was born in 1979 in the port town of Taiz, which face with the Red Sea. She has been active  in searching for  freedom of expression  and  women rights in the Arab words. At the same time, she is a journalist and  a member of the  Al-Islah, which is  the largest  opposition party in Yemen. Tawakel and the protesters   shouted ‘Day for rage’ among the troops and armed government officers at the seaport of  Aden  in northern  Yemen.? She is one of the three persons who won the Nobel Peace Prize in 2011 and became the first woman from Arabia to be awarded the prize. She has  continued to regularly partake in protest  activities to  insist on  freedom of expression  and women rights  over the past five years. The Nobel Peace Prize  Committee  in Norway admired  her achievements of â€Å"seeking  full  attribution  to the society,  claiming the  safety  and rights  of women  without violence†. In the social background of the affair, there was huge discontent towards the long term dictator government in the Arab worlds.? Thus, she decided to lead not only the victims of ‘The Arab Spring’ but also all the people who deserve better human rights. Thus, Tawakel Karman’s achievements have brought great changes not just in Yemen but in many other Arabian countries too. There are three reasons why Tawakel Karman’s achievements were deserving for winning the Nobel Peace Prize. First, she made contributions to improve Yemeni human rights and freedom of expressions, which were in a nonviolent way. Despite of the Yemeni dictator Saleh resorted to arms, she pressed for the improvement in social affair, which were great things. For example, she led a huge number of the Yemeni people and chanted their slogan in chorus again and again. Those incidents were broadcasted all over the world and aroused sympathy from many people. She indicated the Yemeni people’s strong intensions through an interview. ‘We Yemeni people do not yield the dictator-ruled government and we want freedom in a peaceful way. ‘ Second, she insisted that the Yemeni woman should be liberated from Yemeni traditional dress codes. For example, by taking off her headdress and showing her face, she insisted that the dress code is enforced not by Koran, but by male-dominated Yemeni society. Her smiles were different from what we Japanese are used to have seen, she looked very confident. However, if she did not insist the importance to break away from such a bad custom, Yemeni woman still could not share their real feelings. That is to say, they would be forced to un-sensitive communication. If I were a Yemeni woman, I could not stand such a small world and might have gone insane at least. Finally, she co-founded the human rights group ‘Woman Journalists Without Chains’ to make the Yemeni woman belong to all of the Yemeni society with safety. For example, she made full use of social network like a mobile phone to share her opinions and activity to the world. The Yemeni dominated social network looked like the Japanese painted textbook; General Headquarter censored and painted out the Japanese publications to hide the information, which they did not want to be known after World War 2 was ended. If I could not express what I want to say, nobody would understand myself. For the each reasons I stated above are about Tawakel Karman’s achievements to break away from the Yemeni social pressure in an amicable way. There is no Yemeni happiness without her achievements. Consequently, Tawakel Karman is indispensable for the Yemeni people and that is why her accomplishments were recognized the Nobel Peace Prize committee. (721words) How to cite A Woman Made a Yemeni Future, Essay examples

Where Do I See Myself Five Years from Now free essay sample

GUIDELINES : 1. Objective: To find out the cause of growth of TVS Mopeds in parts of the North Indian market. 2. Topic for the Project Report: Market Mapping of TVS XL. 3. Project Report Faculty Guide: Mr. Sourav Das ( Industry Guide) Mrs. Aarti Mehta Sharma (College Faculty Guide) INTRODUCTION CHAPTER1 1. 1 Introduction: MARKET MAPPING Market mapping is used to develop a clear understanding of how a market actually works, looking at both the routes or channels to market and the role of influencers. A key stage in market mapping is to identify who makes the decision between alternative offers, as it is on these individuals/departments that the segmentation review will focus. A market map defines the distribution and value chain between supplier and final user, which takes into account the various buying mechanisms found in a market, including the part played by influencers. Market maps help focus attention on key decision makers within a market, and identify key target market segments within a market segmentation project. Market channels and he key players within channels can be easily identified with the help of a graphic presentation of a market. In addition, the Market Mapping process goes well beyond simply gathering and reporting market data by providing a collaborative, team-based process for bridging the gap between information and action. Market Mapping is an ideal complement to a Future Mapping scenario planning exercise. In the same way that scenarios help company teams to develop and align around a common view of the future, Market Mapping addresses alignment with customers. Market Mapping can help companies address issues like these: They have a vision of the future but they are not sure whether their customers share it. They think they know the best way to segment their market but they could be wrong. The companies simply dont know their customers well enough to understand, where they are going and are not sure which new products or services, they will want in the future, or how they will want to buy them. They expect consolidation in the industry and in their markets but they are not sure how that will affect their competitive position. They cant agree on how they should differentiate themselves from their competitors or on their best opportunities for growth and profitability. A market map can help deliver key customer and consumer insights, and ensures full awareness of the total market place. Market Mapping takes a strategic, forward-looking approach to crafting market driven strategy and segmentation, focusing on where customers are going, instead of where theyve been. [pic][pic] Market: Ghaziabad [pic] [pic][pic] Market: ALIGARH Market: SONIPAT 1. 1 Need for the study: INDUSTRY PROFILE CHAPTER2 INDUSTRIAL PROFILE: India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the favorite among the youth generation, as they help in easy communication Large variety of two wheelers are available in the market, known for their latest technology and enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India. Benefits of two wheeler: Two-wheelers are the most popular and highly sought out medium of transport in India. The trend of owning two-wheelers is due to its †¢ Economical price †¢ Safety †¢ Fuel-efficient †¢ Comfort level Mopeds were first manufactured in the country by automobile Products of India in the year 1955. Nearly three decades later the first indigenous two-seater moped was rolled out of the TVS factory in Hosur, Tamil Nadu. Mopeds are a type of low-powered motorcycle with pedals, designed to provide economical and relatively safe transport with minimal licensing requirements. Traditionally, mopeds are equipped with bicycle-like pedals (the source of the term, motor-pedal), but moped is sometimes applied by governments to vehicles without pedals, based on their similar engine displacement, speed, and/or power output. Mopeds occasionally resemble powered bicycles, but most are now step-through designs (both kinds, visually similar to a traditional scooter but with either large or small wheels) and step-over designs similar to regular motorcycle. Although mopeds usually have two wheels, in some jurisdictions low-powered three or four wheeled vehicles are also classified as mopeds. [pic] The earliest mopeds were invented by Anthony Derek Davis, which were bicycles with a helper motor in various locations, for example on top of the front wheel; they were also called cycle motors. See picture, below ) [pic] A more innovative design was known in the UK as the Cyclemaster. This had a complete powered rear wheel which was simply substituted for the bicycle rear wheel, which originated from a design by two DKW engineers in Germany. Slightly larger machines, commonly with a 98  cc engine were known as auto cycles. On the other hand some mopeds, such as the Czech-made Jawa, were derived from motorcycles. [pic] While the term moped now has a particular meaning, pedals were a sign of sophistication when fitted to early motorcycles. pic] The original moped – a bike equipped with a motor The word moped was coined by Swedish journalist Harald Nielsen in 1952, as a portmanteau of motor and pedal. It is however often claimed to be derived from motorvelociped, as Velocipede is an obsolete term for bicycle that is still being used in some languages such as Russian. According to Douglas Harper, the Swedish terms originated from trampcykel med, motor och ped aler , which means pedal cycle with engine and pedals. (the earliest versions had auxiliary pedals). Other terms used for low-powered cycles include: Mofa (Motor-Fahrrad, German for motor-bicycle), Mokick (equipped with kick-start), Motorbicycle, Motorized Bicycle, Motor-Driven Cycle, and Goped (motorized inline skateboard with T-bar), Mopo (Moottoripolkupyora, Finnish meaning motor-powered bicycle). The term Noped is sometimes used for mopeds that do not have the pedals fitted. By the 1970s, it was obvious that the pedals on mopeds were no longer performing any useful function, in fact the performance of the 49  cc engines available was delivering speeds in excess of 50 mph (80 km/h), a common model in the UK being the Yamaha FS1E. Such speeds were felt to be considerably more than the target market could safely handle. What is a moped really and where does it come from? One needs to go back to the early days of the bicycle and the invention that revolutionized the 20th century the internal combustion engine. Put one of these into a coach and you have an automobile; mount it on a bicycle, you have a moped (Motor +Pedals), the precursor of ALL motorcycles. The pedals were omnipresent on all, used both as a starter device and as emergency fallback on human power. As engine sizes got bigger and bigger, it looked as if the half-bicycle-half motorcycle mopeds were just a short-lived early development phase (like a tadpole) that progress simply left behind. History however proved it otherwise: The mopeds evolution can be broken down into 4 distinct periods: From the very beginning to the end of the first world war, the period between the two wars, the phase after WWII to the early 80s and finally today. We also have to define what we call a moped: a cross between a human-powered bicycle and an engine powered motorcycle, equipped with a (usually) under-50cc gasoline engine (although some early models used 98cc displacements as well). After the end of WWI, with Europes map completely redrawn, the short period until the Great Depression of the 30s was not conducive to the development of the moped. While motorcycle manufacturing boomed, largely fuelled by the rapid re-armament needs on all sides, it seemed that the low-cubic, low-speed moped would become extinct forever, Except nobody factored in WWII. After the war ended in Europe, the demand for simple and economical, means of transportation skyrocketed. Nobody could afford a car, or even a motorcycle. Most factories were in ruins anyway. In Southern European countries, like Italy and France, people got around on bicycles. This was fertile breeding ground for the rebirth of the moped and also gave us the other Italian cultural icon, the scooter. Bicycle makers (most of which were also motorcycle manufacturers) all started offering small auxiliary engines for their bicycles. Motobecane, Peugeot, Ducati, Moto Guzzi all got into the act. The first giant leap forward was the appearance of the Velosolex, a giant among the dwarfs. If you ever rode a Velo, either with its engine running or as a bicycle, youll appreciate how well that entire machine was constructed. Originally equipped with a 33cc engine (later to grow to 42 then 49) it had a friction roller over the front wheel. You could engage-disengage the power with a lever. You had to help sometimes going uphill, but that was part of the experience. The Solex became a genuine cult idol, and rightly so. Amazingly, after more than 50 years, itstill going strong. pic] The common ancestor to mopeds and motorcycles; the Benz rolling saddle from 1886. Still with training wheels and lever-type pedals. The 1947 prototype Velosolex, virtually unchanged ever since and still going strong. Mopeds were (and still are) typically powered by a 2-stroke engine, although some experimented with 4-stroke (Ducati, Honda, Indian, Motom) The scene changed dramatically, when Steyr-Puch of Austria, the company founded by Johann Puch, a master bicycle maker in the late 1800s, introduced the first MS-50 in 1952. It represented a dramatic departure from the bicycle-based design principles; with its steel pressed frame, fan-boosted engine cooling, 2-speed handlebar-shifted gearbox and an elaborate electrical system it had more in common with real motorcycles; the first moped that was designed to be driven by its engine most of the time. The MS-50 designs success attracted many followers and became the kingpin of its era. It remained in production virtually unchanged until 1982. They reached North-America in the late 50s through the Sears catalogue, as the Allstate Mo-Ped. As Europe gradually recovered economically, again it looked that the moped, originally intended as a stopgap measure would disappear, this time for good. Instead, it kept on flourishing and its popularity went on to become a craze. There were moped races, clubs, meets and trips. [pic] This 1980 Indian carries the famous brand name and was meticulously conceived as the non-plusultra among mopeds. With its large frame, extended handlebars, elongated seat (sold as a 2-seater where permissible) riding one didnt feel like riding a smaller, more bicycle-like moped. Automobile Products of India commenced the manufacturing of scooters and mopeds from 1955. Between 1955 and 1960 only API produced mopeds. During the first half of the 60s, three companies namely Mopeds India Ltd (1965), SZUL Gwalior (1964) and Pearl Scooters Ltd (1962) entered the mopeds arena. Mopes India Ltd launched Suvega. Soon, Kinetic Engineering Limited, a part of the Kinetic group of companies, launched the moped Luna in 1972. The company also introduced the first gearless scooter. TVS too launched a moped TVS 50 in the Indian market in 1980. [pic] COMPANY PROFILE CHAPTER3 TVS group, which established in1911 by late Mr. T. V Sundaram Iyengar (1877-1955) as a bus service in Madurai, now consist of 30 Companies. It is the largest automotive Component-manufacturing group in India with annual sales of more than RS 100 billion (2002-2003). TVS motor is the largest company in the TVS group, consisting 27%of the group sales. In TVS, â€Å"T† stands for trust â€Å"v† stands for value. â€Å"S† stands for service. TVS MOTOR COMPANY LIMITED is the third largest two-wheeler manufacturer in India and among the top ten in the world. It is the largest manufacturer of sub 100cc [50cc, 60cc70cc category] 2-wheeler in the world. TVS motor has been a major player in the Indian Two-wheeler industry since its inception. It started manufacturing of mopeds in 1979 at moped division of SCL in Hosur [Ind-suzuki motorcycles limited [ISML] was formed in 1982 at Hosur, as a joint venture between SCL and Suzuki motor corporation [SMC],Japan. during 1987 SCL Moped division was acquired by ISML. The new company after this merger was named as TVS-SUZUKI Limited [TSL]. In2001; both the joint venture parties SCL and SMC decided to amicably part ways and TSL was renamed as TVS MOTOR COMPANY LIMITED. TVS MOTOR COMPANY LTD has the two major plants at Harita, Hosur and Byathahalli, Mysore. in additional; there are upcoming plants at Nalagarah, Himachal Pradesh to meet the rising need of vehicles in North India and Indonesia solely for Export purpose. Also TVS MOTOR COMPANY LTD is planning to build a plant for the manufacturing of 3- wheeler in Hosur. TVS MOTOR manufactures the entire range of Two-wheelers such as mopeds, motorcycle and scooters varying from 50cc to 150cc from its plant located at Hosur and Mysore in south India. The production capacity is 1. 5 million vehicle per year [2002-2003] with net fixed assert of RS 10billion. Under the able leadership of chairman Mr. Venu Srinivasan, TVS MOTOR is poised to make its presence felt in the India and international markets. India’s first two-seater 50 Moped TVS 50, Launched In AUG 1980 and now in the year 2006 it has the highest market share of its moped products of 69%. According to a recent study by BCGCII, TVS MOTOR COMPANY LTD is among the list of 100 companies chosen out of 12 rapidly developing economies. It is also the recipient of the respected DEMING PRIZE awarded by the JUSE counselors. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 4 billion. With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance. TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2007-2008, and is the flagship company of the USD 4 billion TVS Group. A bike for anyone TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (TVS Apache, TVS Star, TVS Flame) Variomatic Scooters (TVS Scooty Streak, TVS Scooty Pep +, TVS Scooty Teenz) and Mopeds (TVS XL Super, TVS XL Heavy Duty) [pic] Penchant for Quality The company has 4 plants located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2. 5 million units a year. TVS Motors strength lies in design and development of new products the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration. TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service. TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor The Industry Leader: TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor Global overview: TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover. TVS Motor At the cutting edge: TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders. TVS Motor Committed to Total Quality: TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted. TVS Motor The Human Factor: TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employees talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation of every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth. TVS Motor Responsible Corporate Citizen: TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers and suppliers. [pic] TVS XL: It has come up with all the features which is highly required to market this bike. Every two wheeler riders are pleased to have all the technical specifications and salient features in one scooter. It is fully equipped with various standard equipments which assure the safety and security of this two wheeler. Models of TVS XL: [pic] TVS XL Super TVS XL Super comes equipped with several important features. It comes available with 70 cc engine with the kick start option. It is further marketed with auto wet clutch system which make this moped reliable to all the riders. There are found many safety and comfort features to make this moped better for riding. Those special features included in it are safety fuel tank lock, super speedometer and ignition control, super multi reflector head lamp and indicator etc, it is found in different colors Red †¢ Black †¢ Green †¢ Blue TVS XL Super Heavy Duty Its 70 cc engine provides easy kick start for smarter beginning. Reliability of this two wheeler is assured by its auto wet clutch system, wheel removal with QD wheel system, safer suspension etc. The only difference between the two variants is of 9 kg weight more of TVS XL Sup er HD. Its bold tubular frame gives proper support to the riders to ride it any road condition. Night riding becomes safer due to the presence of powerful 12V electrical system. Passengers feel comfortable for its detachable seat, load carrier and secured due to the presence of effective front shock absorber, rear brake of 110 mm diameter etc, It is found in different colors †¢ Red †¢ Blue †¢ Black †¢ Green RECENT ACHIVEMENTS: TVS Motor posts 2% growth in July 2009 Hosur, August 1, 2009 : TVS Motor Company has posted 2% growth in July 2009, registering total two wheeler sales of 120,994 units against 118,545 units in the corresponding period of the previous year. The company continued its positive growth trend, registering 4% growth for the period April to July 2009. Domestic sales of the company clocked a growth of 5% registering sales of 107,883 units in July 2009 as against 102,530 in the corresponding month of the previous year. Scooters continued to grow, recording 15% growth in sales with 27,673 units in July 2009 when compared to 24,156 units in the corresponding period of the previous year. Total motorcycle sales of the company stood at 42,998 units in July 2009 when compared to 54,042 units recorded in July 2008. Exports however, continued to be affected with sales of 13,061 units of two wheelers in July 2009 as against 16,015 units in the corresponding period of the previous year. The recently launched TVS Scooty Streak has been well received in the market and contributed handsomely to the growth of scooter sales of the company. The Apache RTR 180 and TVS Flame SR 125 have also received encouraging response. The TVS Apache RTR 180s with its innovative blend of revolutionary technology and sporty design with an over square engine that is programmed to whip up an astonishing 17. 3 PS has received rave reviews by auto enthusiasts and experts. The bikes style statements such as its alloys, unique grab rails, chiseled fuel tank, front and rear petal disc brakes have been well appreciated by customers. RESEARCH METHODOLOGY CHAPTER 4 4. 1RESEARCH DESIGN: [pic] 4. 1. 1 SOURCE OF DATA: Primary data Primary data was collected through three discussion guides approved by the company to achieve the objective of the study. 4. 1. 2 COLLECTION OF DATA: The data was collected through a desired discussion guide by Survey method. The survey was carried out in three tows in North India ( Ghaziabad, Aligarh Sonipat ). 4. 1. 3 SAMPLING POPULATION: In the first phase, the respondents targeted were the customers of TVS who were using TVS XL. The respondents belonged to Ghaziabad and Aligarh to understand their buying behavior regarding the Mopeds and reason for the same. In the second phase the respondents targeted were both TVS XL users and Non-TVS users who were using the bike for the same purpose. These respondents are taken from Sonipat district of Haryana. TVS XL users were taken into consideration to understand their buying behavior and Non-TVS users who are using the other bikes for the same use, are targeted to know their awareness about the TVS XL and the reasons for not choosing the product. The respondents included the Dealers and Salesman of the above areas, to understand their way of approaching the customers and actions put forward by them to make their customers aware and satisfy about the product. 4. 1. 4 SAMPLING METHOD Cluster Sampling was done to meet the objective of the study. Four groups of respondents were taken into consideration to understand their intentions about the product 4. 1. 5 SAMPLE SIZE The total of 135 respondents were taken into consideration to conduct the study for achieving the objective. The respondents include 62 20 customers of TVS-XL from Ghaziabad-Aligarh and Sonipat respectively. The study included the 38 Non-TVS XL customers to know their awareness about TVS XL. The respondents also include five (5) dealers and ten (10) salesmen. [pic] (4. 1) Showing the sample size of customers at different district 4. 1. 5 SAMPLE UNIT: a) Dealers of three towns of North India Ghaziabad, Aligarh and Sonipat. b) Salesmen of above three towns who are working with the dealer for past 2 years. c) Existing customers of TVS-XL (who bought the bike within last SIX months) d) Non- TVS XL Customers who are using other convenience for same use. ) Systematic interview directly from public. 4. 2 Methodology of Data collection: MOPEDS SALE HAS INCREASED SIGNIFICANTLY FROM LAST 5 YEARS. The Research conducted is based on survey method and the sources of data being the primary data was collected directly through the customers of the TVS XL users and Non-TVS users. The discussion guides were prepared and employed : To understand where this growth has happened, by how much why. Where how much would cover dealer-wise changes Study to cover both dealer understanding and end-consumer understanding. The dealers are discussed as depth interviews to assess push and pull factors such as sales efforts and demand patterns. For consumers the following will be covered basis depth interviews. †¢ Who is buying the product: Men , Age , Income , Geographic Location , Occupation †¢ Why is he buying: o Purpose /need fulfilled to buy the vehicle; Functional and Social needs. This would cover Mobility routine ( distance , time, effort and cost) load carrying requirements and how this moped fulfils this vs what he was doing before ( such as using public transport or other means). Also Social Economic needs fulfilled : Prestige , Earnings , More money value. o Reasons for buying : Awareness , Influencing factors, How did he/she make up his/her mind , what he had before, what would he have done if this moped was not available, what changed his mind to go for a moped. o Post use satisfaction: How satisfied he is and why? 4. 2. 1 METHODOLOGY: Approach: Survey method has been adopted to collect primary data from the TVS XL users, Non-TVS USERS, Dealers and salesmen. Method: Data was collected with the help of depth interview and direct interaction with the customers, dealers and salesmen. . 3 RESEARCH INSTRUMENT: A desired Discussion Guide was designed to allow all respondents to express themselves without any fear of disapproval, dispute, or advice from the interviewer. It contains the questions which makes the Interviewee feel he is important and tries to get irrational mind set of the customer towards the buying of TVS-XL. The discussion guide was generated an d approved by the company. Three types of discussion guides were generated for Dealers Salesmen, TVS-XL customers and Non-TVS-XL customers. 4. 4 METHOD OF ANALYSIS: Analysis was done to Understand the need of the Survey for finding the cause for high growth of TVS-XL in some parts of North India. Data(Ref. Annex. 1) was given by the company for analysis to find the high and low TVS-XL growth markets in North Indian parts where the bike is already projected. The country data was analyzed with the help of CAGR(Ref. Annex. 2) method to find the exact location for study. Choosing of a particular State after analyzing various factors such as highest state wise Volume sales and CAGR of TVS-XL demographic, geographic factors of a region etc. (Ref. Annex. 3). Choosing of a particular District after analyzing various factors such as CAGR and highest state wise Volume sales of TVS-XL, demographic, geographic factors of a region etc. (Ref. Annex. 4) Discussion Guides (Ref. Annex. 5, 6, 7) were prepared for depth Interview (Data Collection). (Ref. Annex. 1)It contained the questions which makes the Interviewee feel he is important and tries to get irrational mind set of the customer towards the buying behavior of TVS-XL. Residing 7-12 days in each town for collection of data to meet the dealers, salesmen, customers and public to understand their perception towards TVS-XL. Taking the sales data of TVS-XL within last SIX months including the bio data (Address, Phone number etc) of the customers. (Ref. Annex. 8) Conducting the Personal interview with the customers and recording it. Taking the Photo of the customer with their bike. (Ref. Annex. 9) Enter the data in excel sheet for further Analysis that hels in quantifying the data. DATA ANALYSIS AND INTERPRETATION CHAPTER 4 INTRODUCTION: The following study is based on the criteria like customers opinion about TVS Xl, their Likes, their Dislikes, awareness about the product and other attributes. This approach will lead to customer perception and perspective. The data collected was primary and the respondents were both users and non-users of the TVS-XL. Dealers and Salesmen were also part of study. This study gives customer insight and helps in the market mapping of TVS-XL. The customers were personally interviewed and conversation regarding the above mentioned criteria was done. Tables and Graphs: Q1: Age group of TVS-XL customers? Table 1: |Age |Number of Ghaziabad |Customers Aligarh | |Percentage | | | |Sonipat | | |15-25 |4 |6 |4 | | |26-39 |15 |13 |7 | | |40-50 |7 |4 |0 | | |50 Above |6 |7 |9 | | |TOTAL |32 |30 |20 | | Chapter 5: Results and Conclusions Chapter6:Limitations Chapter7:Appendices Identification of data sources Research tactics †¢ Discussion Guide Choice of research approach – survey method Conclusion and suggestion Data collection and analysis; †¢ Data collection †¢ Data analysis and interpretation Defining Research activities Primary data Source; Moped customers Non Moped Customers TVS Motor Company -Mission â€Å"We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers. † Vision Statement TVS Motor Driven by the customer Discussion Guide TVS XL Customers Non-TVS XL Customers Dealers/ Salesman CLUSTER SAMPLING DEALERS SALESMEN TVS-XL CUSTOMERS NON-TVS CUSTOMERS

World Cities Hsc Geography free essay sample

Demonstrate why World Cities are powerful centres of economic and cultural authority. World cities have become the command centres of the ever increasingly globalised world economy. These cities are highly equipped with the most advanced communication technologies and consequently play the lead role in organising the concentration and accumulation of world capital, as well as being the preferred location for specialised service firms such as accounting and law. This can be observed through the large number of TNC headquarters located in world cities.Consequently, world cities have gained a large amount of economic authority. Furthermore, due to their ability to generate and spread ideas, values and influence specific cultural processes world cities have also gained cultural authority. This is through having strong media outlets and many tourist attractions. New York and London are prime examples of world cities with economic and cultural authority. One of the main reasons for world cities having such economic authority is due to large concentration of TNC headquarters in these cities. We will write a custom essay sample on World Cities Hsc Geography or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, London has 220 headquarters of UK’s top 500 companies such as two of the world largest banks HSBC and Barclays. These TNCs conduct lots of business internationally generating vast amounts of revenue and consequently have a large amount of power and influence. The fact that world cities also have strong communications and transport technologies help to allow these TNCs conduct business so efficiently. For example New York’s John F Kennedy Airport has the most international traffic in the U. S allowing for greater mobility of human capital.World cities also have large markets for a vast range in goods and services. For example the economy of New York generated $1. 28 trillion is 2010, and while most of this was from the financial and insurance industries, there has been significant growth in N. Y’s creative industries such as new media and advertising. Similarly, London also has large a large economy, generating $448 billion in 2009. World cities also have cultural authority from their ability to generate and spread ideas and values which is aided by improved communication technologies.For example, many large sporting events are held in world cities and broadcast internationally. The upcoming London 2012 Olympics and the Golden Glove amateur boxing tournament in New York are prime examples of this. The spread of these ideas and values are also aided by large media outlets with an international reach. For example the news channel CNN which has headquarters in New York, although primarily broadcasting in the U. S, also broadcasts internationally to places like Australia and the Caribbean. Similarly London has the BBC news, also broadcasting internationally.As well as having the ability to generate and spread values, world cities are also able to attract large amounts of tourist. It is estimated that London attracts 26 million tourists a year, with the main attractions being the British Museum, National Gallery and the Globe Theatre. New York’s main tourist attractions include the Empire State Building, the Statue of Liberty and the Grand Central Terminal. In 2010 it was estimated that 48. 7million tourists visited New York. In summary world cities are both economically and culturally significant in a global economy.They have economic authority through having advanced communication technologies, allowing for headquarters of large TNCs to conduct business on a global scale. This has led to large concentrations of specialised services in world cities such as in accounting and law. World cities also have cultural authority by being able to generate and spread ideas and values through powerful media outlets with international reach. They also have the ability to attract large amounts of tourists by housing significantly global monuments. These are the primary reasons for world cities having cultural and economic significance.